I would love to begin by kindly asking you to view this video:
In case you didn't get it or the link goes down and you want to Google it, the title of the video by Gillette ( yes the razor company) is "How to shave your groin- Shaving tips from Gillette".
It is interesting to see how desperate advertising has become. This statement is not only supported by the Gillette video but an advertisement I saw today in the Wall Street Journal. It was an advertisement begging for advertising from ABC. It said " the channel where the viewers buy brands". I don't know about you, but this is a pretty desperate attempt from a HUGE network to arrange for some big name brands to buy their advertising space. Not only is television suffering. While I was in New Jersey and New York last week, I was reading in the New York Times ( I think?), about how the Public Transit systems on the East Coast are suffering from reduced Ad purchases, which unbeknown to many subsidize the costs.
Well this video is a prime example of using Social Media to hit a target audience. Young people and increasingly people my parents age are browsing YouTube and other online media sites daily. While Gillette's ad may be shocking, referring to raunchy and indelicate topics, it allows them to penetrate and reach a market that is most likely diminishing, while spending minimal advertising dollars. It will interesting to see how the shift of Google AdWords, YouTube, Twitter, Facebook, MySpace, etc. ultimately change the landscape of advertising in the United States and Globally. It certainly has already begun, and has brought out bold and interesting campaigns. Just something to contemplate and observe as our economy bounces turbulently through 2009.
That's all folks!
xoxo
The Dame
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